The Impact Video Trends Have on Realtime Intelligence

Video is expanding rapidly as a medium, becoming more popular than ever as a means of sharing information, building a brand and providing actionable information that can be used in a range of applications.

Video expands the volume and types of data that can be collected, stored, extracted, interpreted and used for business intelligence. On the web, video is everywhere. According to one report, 85 percent of U.S. internet users watched video content online monthly. Video is a powerful tool and an effective way to tell a story. And more than half of consumers want to see video content when they’re interested in a brand. Video is conducive to both desktop and mobile devices, especially if your content is transformed to load quickly on multiple device types.

Video can hold the reader’s attention longer and bring content to light in a way that words and images cannot. That’s why more developers are incorporating video into their sites and apps. But providing video is one thing. Using the video brings the value of the medium to a whole new level.

Defining Real-Time Business Intelligence

Business intelligence is not a new concept, but has become more urgent in an era where massive amounts of data generated from users and connected devices offer the opportunity of newer and deeper insights. Real-time business intelligence stores information within a platform that can be extracted, reported on and used in the moment of need, resulting in better decisions that can give organizations a decided competitive advantage.

What Are Some Applications for Video Intelligence?

Video transcoding has applications in a range of settings. It helps with surveillance, safety, compliance and risk reduction. Here are just a few examples of applications for video transformation:

  • Webcast Insights. Web-hosted webcasts produce insights that can determine how a webcast is performing and if there are any technical issues with the production. 
  • Warehouses and Industry. Video analytics improve security and can track items left behind, help improve manufacturing processes and can detect imperfections or flaws in manufactured products. Video helps with the monitoring of machines and other equipment and can assist with scheduling predictive maintenance.
  • Insurance. A construction monitoring or insurance company may use drones to keep tabs on high-value equipment. If a customer notices a crane, for example, is damaged, they could do a quick search for the term “crane” in the processed video, reducing a process that could take hours to mere minutes. 
  • Retail. While security may appear to be the obvious use for video in retail locations, it has other applications, too. Video can provide insights into shopper behaviors such as the duration of visits, how shoppers engage with displays and signage and how many shoppers use each entrance.
  • Security at Large Events. Security personnel at stadiums or public events can use video technology to detect facial features and odd behaviors.

Solutions for your Video Analytics Needs

Filestack provides practical, intuitive solutions to handle all of your video transformation needs. When your business needs to convert large amounts of video content, you can rely on Filestack to deliver fast conversions using our API tool that makes video uploads to your websites simple and quick.

Filestack’s object detection and localization API provides video captioning services that can describe and show elements in each video frame. Our solution divides the video file into individual frames, shrinks them into batches, processes them and applies the object detection and localization functionality to each batch. 

Filestack supports all major video standards, eliminating the worry about file formats and conversion issues. Supported video formats include AAC, H264, H264.HI, HLS.VARIANT, HLS.VARIANT.AUDIO, MP3, M4A, OGA, OGG, OGG.HI, WEBM and WEBM.HI.

Our audio and video services allow you to do much more than convert and use data for intelligence. These services include:

  • Audio track extraction from video files
  • Easy-to-produce video thumbnails that improve the user experience
  • Cropping video and audio files to the length or starting point you need
  • Bitrate and sample rate changes for any video or audio clip
  • Notifications sent on the status of a video or audio transformation with each call to the API
  • More video transcoding parameters, including width, height, preset, force, title, extname, upscale, aspect mode, frames per second, keyframe interval, watermark placement (top, bottom, right, left), frame count, filename, location, container and access. Video playlist segment parameters can also be set
  • Adaptive bitrate encoding for video that adapts to the users’ devices of choice

Filestack accelerates the transformation of your video files, especially for organizations dealing with thousands of submissions from multiple channels. Among its advantages:

  • Language Flexibility. No matter what language you code in, you can use Filestack within your application. 
  • Scalability. Filestack’s purpose-built cloud platform is designed to handle large-scale transformation tasks for millions of video files
  • Security. Encryption and security tools keep your files safe. You can use the Filestack API on sensitive files and images
  • Speed. By offloading your CPU-intensive video conversion tasks to Filestack, you dramatically increase the speed of your apps and websites

Learn more about how Filestack can help your organization convert large numbers of video files into actionable data. Get started for free today!

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