The content we generate online has radically changed how we interact, express ourselves and conduct business. Online content’s influence is driven largely by the explosive growth of user generated content (UGC).
One estimate holds that 350 million photos are uploaded to Facebook daily, 80 million photos on Instagram, and over 432,000 hours of video on YouTube. And this doesn’t include the hundreds of millions of UGC uploads via other platforms (think Pinterest) or e-commerce outlets.
Where is all this content coming from?
To understand the exponential growth of content, you only have to look to the equally explosive growth of mobile devices. With the “anywhere and anytime” upload capabilities and the ever-evolving landscape of available mobile applications, it’s no wonder content is king.
According to Forrester, the number of global smartphone subscribers will reach 3.8 billion by 2022 with smartphone penetration reaching 66% of the population by the same year. Now factor in the steady growth of mobile applications. It’s estimated that mobile users spend 90% of the mobile device time on mobile apps.
No wonder that UGC uploads have grown exponentially since the introduction of mobile devices in the mid-2000’s.
Add Personalization to the Mix
Users have come to expect a high degree of personalization from applications, particularly those in the e-commerce space. Here, complex machine learning algorithms help retailers suggest products based on user generated content. This reduces user frustration by avoiding irrelevant content, and helps the retailer keep abandonment rates low. For the retailer, there is also a revenue imperative, since personalized recommendations drive a significant percentage of online purchases.
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The Challenge for Developers
Developers are constantly chasing a moving target given the dynamic nature of technology coupled with the explosion of content. The challenges come from changing and adapting to new platforms, scaling to meet the increasing volume of content, all while keeping reliability in mind.
The question is, where do you have them spend their time?
A strong focus on product development is always the first priority. Finding a partner with this same focus can make the difference for your business.
Why expend IT resources to meet content challenges when Filestack has already done the heavy lifting for you?
Our Content Ingestion Network and transformation solutions can readily be integrated into your application(s) using a single API. We can help your organization reduce costs, complexity and time-to-market by helping you focus on your core competencies, without having to worry about how files are uploaded, personalized or stored. What’s more, ContentIQ from Filestack empowers businesses to apply state-of-the-art machine learning technologies to specific business use cases—including content personalization—with a single, simple-to-use API.
To learn more about our content ingestion, transformation and machine learning APIs, feel free to reach out to us.
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