Bumble Bans Guns: Showcases Need for Content Workflow

A representation of Bumble's potential content workflow

Bumble is a social network for discovering and fostering healthy relationships – be it personal or professional. With over 35 million subscribers to its platform, it certainly has the responsibility for ensuring that the content on their social networking application is appropriate for all.

Recently, Bumble announced that it is going to ban all images of guns on its platform. Bumble has unequivocally stated that it is making an ardent effort to moderate the content on its platform to align with its values. Inappropriate sexual content and images that spur violence will be moderated on their platform.  Not just newly uploaded but also previously uploaded ones. You can read the full statement here.

The Need for a Content Workflow

Bumble, like many other companies, are in the need of a content pipeline; a workflow of all the operations that must happen on a piece of content before it is deemed appropriate and ready for consumption by the audience of that content. Content can be moderated and filtered by manual processing, but using human capital for content curation is expensive and not very scalable. With millions of content items to process, the manual method of filtering quickly reaches its ceiling. The only scalable and consistent way to process large quantities of “prepared” content is by integrating with a platform that supports content workflows.

Content workflows can be described as a pipeline of tasks that must operate on the content to meet the requirements of the application.  The content workflow will be different for the varied applications and the problems they solve. But in almost every case, content goes through a series of operations to make it ready for use within an application. Some of the workflow execution components are listed below:

  1. Access and ingest content
  2. Filtering
  3. Moderation
  4. Categorization
  5. Editorial reviews
  6. Transformation from one form to another
  7. Security verification (virus, malware detection and quarantine)
  8. Optimizations for size, performance and devices
  9. Analysis for insights
  10. Drive process automation using tailor-made machine learning models
  11. Integration with Content Delivery Networks

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So how can this help Bumble?

Filestack provides developers a comprehensive platform to perform complex content workflow operations with a very simple API. Filestack provides the platform to access end user content easily, reliably and fast – wherever it exists and then personalizes the experience of that user by curating and tailoring every piece of content through comprehensive content workflows. The personalized experience is delivered to the user across every device on any network.

There are thousands of combinations of workflow tasks that can be coupled to create the content pipeline that works just right for your application. Let’s see the some sample workflows that can be achieved with the Filestack End User Content Management System with a single API call. You can see what Bumble’s workflow would look like below:

A representation of Bumble's content workflow
Bumble’s theoretical content workflow


In Conclusion

Filestack appreciates Bumble’s approach to fostering healthy interactions through curating content.  It’s our mission to help businesses engage with end user content and personalize each experience to make it just right for them. Content workflows are the key component in delivering this personalized experience through a single API call. We’d love to know how content evolves along its journey within your application. Leave a comment below or contact us:

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